As part of a $50-million ad campaign, the campaign of President Joe Biden will focus on Donald Trump’s criminal convictions. This is ahead of their first presidential debate scheduled for June 27.

Biden’s campaign has likely been reading recent polls that show voters aren’t moving enough against Trump to be of interest. According to the most recent Ipsos survey conducted by Politico, only 21% of independents said Trump’s convictions made them less likely to support Trump.

A significant 43% say that the accusations against Trump were made to aid Biden’s hopes of re-election.

A recent Ipsos survey conducted shortly after Trump’s conviction revealed that only 10% of Republican voters are less likely to vote in November for Trump after his conviction.

Biden now wants to push this issue with an infusion of large cash in order to try and move the vote. Trump mocked Biden’s lawfare, saying that it was a turning point issue in the election for him rather than against him.

Starting Monday, “Character matters,” a 30-second advertisement that contrasts the two candidates by saying “this election is between an convicted criminal only looking out for himself and a President who’s fighting to protect your family,” will be shown in all battlegrounds states where recent elections have been split between Republicans and Democrats.

A New York jury convicted Trump on May 30th of 34 counts of felony for falsifying records. The Trump campaign failed to respond to an inquiry for comment.

Polls conducted before conviction indicate that Biden and Trump are tied in national polls, with less than 5 months until the election. However, Trump is ahead in battleground states, which will determine the outcome of the election. Trump is rated higher by voters than Biden on economic issues such as inflation.

Biden’s election campaign and some Democrats initially resisted highlighting Trump’s conviction. They opted to wait and see with regard to new advertising strategies and tactics. They wanted to wait and see what the polls said, as well as how voters reacted before they reacted.

Biden called Trump for the first-time a “convicted felon”, and said that if Trump wins a second term, he will be a greater threat to the United States.

Trump is also facing criminal charges in other three cases, including a Georgia case of election interference, a Florida case involving documents, and an election interference federal case. He also appeals the results of civil trials.

Hunter Biden, son of Vice President Joe Biden, was convicted this month by a jury of lying about his drug use in order to purchase a firearm. He is the first child to be convicted under a U.S. President. A Reuters/Ipsos poll shows that a large majority of voters believe Hunter’s conviction will not affect their vote on Nov. 5.

Less than two weeks remain until the June 27 debate between Biden vs. Trump, which is hailed as the most important moment of this year’s election campaign calendar. Both campaigns are preparing for the first showdown.

CNN, the broadcaster of the debate, announced on Saturday that there will be two commercial breaks and no props. The microphones will only be muted when someone is recognized as speaking.

After the former president stepped up his joint fundraising with the Republican National Committee, and held high-dollar events as the headliner, the Biden campaign raised less money in April than Trump for the first.

Democrats continue to maintain a cash advantage of over Trump, and Biden’s campaign has remained significantly larger. Biden raised $30m Saturday in Los Angeles at a star studded fundraiser.