‘Price Is Right’ Legend Endorses Jolly in Florida Special Election

by Abby Livingston, Roll Call
December 12, 2013

Former game show host Bob Barker will endorse GOP lobbyist David Jolly in a television ad on Thursday that will air during a special episode of “The Price is Right.”

“Because with Jolly, the choice is right,” says Barker in the spot.

Jolly’s campaign has reserved advertising time during Thursday’s episode of “The Price is Right,” according to a source who tracks media buys in the Florida special election. Barker will make a special appearance on his former show that day to celebrate his 90th birthday.

Jolly, a Republican, is running in a special election to replace the late Rep. C.W. Bill Young, R-Fla. He faces GOP state Rep. Kathleen Peters in the Jan. 14 primary.

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