Ask any party operative and they’ll tell you that a ground game wins or loses elections.
But new voter ID laws and expansive targeting technology have made get-out-the-vote efforts even more complicated and crucial for this year’s midterms and the next presidential election for both parties.
After Republicans faced devastating losses in 2012, the GOP is investing heavily in its ground game to prevent a similar outcome in the 2016 presidential year, when Democrats will have the advantage.
But Democrats are more immediately worried about 2014. After historic losses in the 2010 elections, when crucial voting blocs stayed home, the party is gearing up for another tough midterm fight by investing tens of millions of dollars in turnout operations in competitive Senate states to translate their presidential ground-game advantage to the midterms.
Jeremy Bird, the architect of Obama’s revolutionary data operation, is now involved in that effort with his consulting firm, 270 Strategies. Bird said while many of the same tactics apply, Democrats have to grapple with a different universe of voters in the midterm elections.
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