The Republican National Committee is out with a new ad designed to appeal to women and minorities.
The ad, released as part of the one-year anniversary of an RNC report that said the party must diversify, features a slew of females and minority voters describing why they’re Republicans.
The six-figure ad buy is running in 14 states with Senate races, a relatively small buy spread out across the country. But it’s running on cable networks like Bravo and the Food Network that have heavily female audiences, as well as on TVOne, a network targeting African-American audiences, and on some local affiliates of Telemundo.
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