DNC’s debut TV ad for 2012 in Spanish

by
July 23, 2011

By Dave Boyer-The Washington Times

The Democratic National Committee is devoting its first television ad buy of the 2012 presidential race to a Spanish-language commercial, trying to persuade Hispanic voters in seven swing-state markets that PresidentObama has not failed them economically.

The spot, titled “En Quien Confiar (Who to Trust),” argues that Mr. Obama promoted tax cuts for the middle class while Republicans are interested in “protecting tax cuts for the very rich.”

“We know who to trust, and who we can’t. Because it’s our job to protect our families,” the ad states.

DNC Chair Debbie Wasserman Schultz, Florida Democrat, said the inaugural ad reflects the importance of Hispanic voters to Democrats’ electoral success.

“This ad buy and the fact that it’s the first one of the campaign season … sends a very strong signal of just how high a priority this community is to this administration and this president,” she said. “We know that the Hispanic community has grown across this country and our commitment is to reach voters in every nook and cranny in this country.”

The campaign also reflects a renewed battle with Republicans over the growing Hispanic population. The DNC’s commercial hits back at a Spanish-language ad launched by the Republican National Committeeand an independent group with ties to GOP strategist Karl Rove that savages Mr. Obama’s economic record.

The GOP ad blames Mr. Obama for “bigger government, higher taxes and a skyrocketing debt, 2.5 million jobs lost, largest deficit in history, $14.3 trillion debt.” It hammers home the theme, “We Can’t Afford Four More Years Of Barack Obama,” and is airing in Colorado, New Mexico and Nevada.

Unemployment among Hispanics nationally is 11.6 percent, compared with overall unemployment of 9.2 percent.

Mr. Obama can’t afford erosion of the strong support Hispanic voters gave him in 2008. He won 67 percent of the Hispanic vote, helping him to win critical states such as Florida, Pennsylvania, New Mexico, Nevada and Colorado. Republicans are hoping to make inroads with that portion of Mr. Obama’s base; Republican President George W.

To read more, visit: http://www.washingtontimes.com/news/2011/jul/22/dncs-debut-tv-ad-2012-spanish/

 

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