ByÂ Dave Boyer-The Washington Times
TheÂ Democratic National Committee is devoting its first television ad buy of the 2012 presidential race to a Spanish-language commercial, trying to persuade Hispanic voters in seven swing-state markets that PresidentObama has not failed them economically.
The spot, titled â€œEn Quien Confiar (Who to Trust),â€ argues thatÂ Mr. Obama promoted tax cuts for the middle class while Republicans are interested in â€œprotecting tax cuts for the very rich.â€
â€œWe know who to trust, and who we canâ€™t. Because itâ€™s our job to protect our families,â€ the ad states.
â€œThis ad buy and the fact that itâ€™s the first one of the campaign season â€¦ sends a very strong signal of just how high a priority this community is to this administration and this president,â€ she said. â€œWe know that the Hispanic community has grown across this country and our commitment is to reach voters in every nook and cranny in this country.â€
The campaign also reflects a renewed battle with Republicans over the growing Hispanic population. TheÂ DNCâ€™s commercial hits back at a Spanish-language ad launched by theÂ Republican National Committeeand an independent group with ties toÂ GOP strategistÂ Karl Rove that savagesÂ Mr. Obamaâ€™s economic record.
TheÂ GOP ad blamesÂ Mr. Obama for â€œbigger government, higher taxes and a skyrocketing debt, 2.5 million jobs lost, largest deficit in history, $14.3 trillion debt.â€ It hammers home the theme, â€œWe Canâ€™t Afford Four More Years OfÂ Barack Obama,â€ and is airing in Colorado, New Mexico and Nevada.
Unemployment among Hispanics nationally is 11.6 percent, compared with overall unemployment of 9.2 percent.
Mr. Obama canâ€™t afford erosion of the strong support Hispanic voters gave him in 2008. He won 67 percent of the Hispanic vote, helping him to win critical states such as Florida, Pennsylvania, New Mexico, Nevada and Colorado. Republicans are hoping to make inroads with that portion ofÂ Mr. Obamaâ€™s base; Republican President George W.
To read more, visit:Â http://www.washingtontimes.com/news/2011/jul/22/dncs-debut-tv-ad-2012-spanish/
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