By Julie Bykowicz , Bloomberg
A presidential campaign bid, even a failed one, can open doors to lucrative career options, such as former Arkansas Governor Mike Huckabeeâ€™s Fox News contract.
In the case of Newt Gingrich, a financial comeback may be a harder climb.
The former U.S. House speakerâ€™s time on the campaign trail has led to the shuttering of two businesses that generated $107 million in income during the last 10 years and helped him accrue at least $7.3 million in assets. His campaign also is struggling, bouncing a $500 check for the filing fee in the June 26 Utah primary, and amassing almost $4.5 million in debt.
His future earnings potential also is imperiled, public- relations advisers and Republican strategists said, in part because of his campaign rhetoric that derided â€œthe Republican establishmentâ€ and vilified such previous consulting clients asÂ Freddie Mac (FMCC) (FMCC), a government-backed mortgage lender.
â€œNewt has somewhat become a caricature of himself, and thatâ€™s not very good for business or rebuilding your brand,â€ said Mark Corallo, a Republican consultant and founder of a crisis-communications firm based in Washington, D.C. Corallo compared Gingrich to â€œa good TV sitcom that runs a little too long and becomes so predictable that nobody watches it anymore.â€
Eddie Mahe, a Republican consultant, said he questions whether â€™â€™Newt Inc., in the sense that it was, ever comes back again.â€™â€™
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