By T.W. Farnam, The Washington Post
Type in a Google search for the words â€œimmigration reform,â€ and in the split second it takes for your results to pop up, the presidentâ€™s reelection campaign may begin courting you. Up comes an ad for barackÂobama.com, next to the search results.
And if you take the next step and click through to the campaignâ€™s Web site, ads for the presidentâ€™s reelection may start following you around the Web.
The Obama campaign, and to a lesser extent its GOP rivals, has embraced the potential of the Internet age to reach possible supporters this election season.
The presidentâ€™s campaign has bought Google advertising space next to all sorts of searches, including â€œWarren Buffett,â€ â€œObama singing,â€ â€œObama birthdayâ€ and, for basketball fans, â€œObama bracket.â€
The assumption is that people interested in those topics may also fit the profile of potential Obama backers, making them perfect targets for a strategically placed ad.
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