WASHINGTON â€“ Â The Obama administration wants to trademark the term “GI Bill” in an effort to shield veterans and military families being swindled or misled by schools that target their federal education benefits.
President Barack Obama is signing a wide-ranging order on Friday that partially addresses growing complaints about fraudulent marketing and recruiting practices aimed at military families eligible for federal education loans under the GI Bill.
The president and first lady Michelle Obama were expected to talk to troops at the Fort Stewart Army post in Georgia, where Obama will sign an executive order mandating several new education protections for military service members.
There is little the federal government can do to shut down diploma mills, but the new protections would make it harder for post-secondary and technical schools to misrepresent themselves to military students.
The main target of the White House action is for-profit colleges and universities that market heavily to military families because of the easy availability of federal loan money under the GI Bill.
Some post-secondary schools target current and former military service members using deceptive military-themed websites that appear to be government-run or connected to the GI Bill benefit system, administration officials said.
The financial regulation overhaul that Obama signed in 2010 included the creation of a Consumer Financial Protection Bureau with specific authority to protect members of the military from predatory financial practices.
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