Target to spend $20M on single-stall bathrooms after transgender policy uproar

Target reportedly plans to spend $20 million on adding single-stall bathrooms to all of its locations by next year, in an apparent move to placate shoppers outraged over its transgender bathroom policy.

“It’s clear that some of our guests like and some dislike our inclusive bathroom policy,” Target Chief Financial Officer Cathy Smith told reporters in a media briefing, Fortune magazine reported Wednesday.

Ms. Smith did not say whether the backlash had cost Target business, but added, “We are not satisfied with our second quarter traffic and sales performance.”

16 Comments - what are your thoughts?

  • Worried Vet says:

    They had their chance to do the right thing so screw them. I won’t ever go again. They caved over .0004 percent of the population over the majority. We are letting this PC crap destroy our country along with our morals. I know I wonder when the churches will step up and stop thinking about the bottom line and PC crap. Without morals these small groups have become dictators, telling us what we want and can do. It’s time for them to stop or move on, maybe Iran is a good place for them to raise hell.

  • nerdchild says:

    These corporate types seem to ignore the lesson demonstrated by Chick-Fil-A.

  • SickoftheBS says:

    Ms. Smith and Target should get use to lower Quarter Numbers. Target chose their customers now they can live or die with those that are confused about the plumbing god gave them. Those of us that are not confused prefer to shop other than Target. Save your money, you won’t be needing doors in the bathrooms, you probably won’t be open that long.

  • Jesse Vasquez says:

    It was easy staying away from Target. Once I made up my mind, I went to JCP and Kohl’s. Better prices better clothing bigger bargains. That’s it. Good Bye Target. Asta la Vista.

  • American Me says:

    It must be hurting their business or they wouldn’t be doing this.They made the wrong choice and it’s costing them.I doubt this will convince people to return to their stores.There are many more places to shop.People have the choice.Too bad for Target.

  • Anouk says:

    No Target for me anymore. They made a liberal progressive choice which is the wrong one.
    So…pay the consequences of your choice.

  • Dolores Adams says:

    I will never step foot in Target again.

  • PatriotForever says:

    Arrogant, egotistical, “Emperors with no clothes” You don’t take 97% of the people who understand commonsense and plumbing and try to fort them to take “A course in Common Core Plumbing”.
    The author used the word “Placate” above, in relating to trying to appease APPEASE the OUTRAGED NAZI TACTICS? that TARGET TOOK IN IMPOSING AND INFLICTING THEIR Lascivious, lustful perverted entitled wannabes.
    If you want to Placate the 3% of the WANNABES
    They gave the 97% of their certified plumber shoppers the Big Single Finger, while giving the IMPERSONATORS and WISHABESS a free pass to perversion.
    Kiss my hairy ass Target

  • 7papa7 says:

    It is sad that they are doing this only because of sales dropping like a rock rather than because if is the right thing to do. This will not change me boycotting them. It is far to little and way to late. They are constantly on the wrong side of issues. They need to learn a lesson that doing the right thing will increase their sales not just trying to placate people who disagree with them.

    1. Glenda Jordan says:

      Exactly…they finally admit sales are dropping after months of denial now it’s about saving their own ass when they didn’t give a rat’s ass ’bout their loyal customers!! I signed the boycott w/ AFA when this bs started-the first month or so was a lil’ difficult for me to avoid Target, now nearing five months I’m so over Target!!

      1. 7papa7 says:

        No admission that it might be dangerous to women and children, no understanding at all of its dangers. I, like you, signed the AFA boycott the minute I saw it. I am fortunate because I am about half way between Target and Wal Mart. I applaud your stance especially when it appears it was a real sacrifice for you. Way to go girl.

        1. Glenda Jordan says:

          T/y but it was really only difficult as far as shopping for the grand kids (especially clothing). I didn’t have to think twice ’bout not bringing my 9yr old granddaughter or 12yr old niece there for our annual swimsuit shopping trip…we’ve been enjoying Kohl’s and Sears more now days.

          1. 7papa7 says:

            Good choice especially Kohl’s, they have really good prices and I have always been happy with them.

  • SD of AZ says:

    That is the only solution thanks to this stupid edict of BO. And it is the only way any woman should judge the businesses they buy from. No men in the women’s private areas. Schools and all other public buildings should do the same. Private facitilites with locked doors for one person at a time. And schools and other public facilities had better be doing the same. This edict was a flagrant violation against women. File a suit the minute you are violated by this edict. No woman should have to put up with a twisted males perception of his gender. The last thing women want to see is his equipment in their bathroom facility! And this is an edict against women and their rights! 50% of the populace and yet this was done against women without Their permission. BO is a super ahole! Obviously thinks more of his liberal buddies and NWO crowd than women. That is why Mooshell always looks ticked off!

  • Not_Easily_Impressed says:

    Ways to express disapproval are sometimes limited. Simply not patronizing an establishment that you disagree with is simple and effective.

  • dirkshomebiz says:

    To late target. Your support of mental illness and lack of protection for innocent children from these obama perverts has destroyed any chance of most Americans ever shopping at your stores.

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