Republican AGs warn Target’s ‘Pride’ collection may violate child protection laws

Seven Republican state Attorneys General warned Target on Tuesday that its LGBTQ-friendly Pride Collection may violate child protective laws.

The seven AGs wrote a five-page note to Target CEO Brian Cornell, saying that state officials were “concerned,” as the 2023 Pride collection of Target was “potentially damaging to minors,” because it interfered with “parental authority in matters of gender identity and sex” and “possible violation of fiduciary duty by company directors and officers.”

They wrote: “It’s likely more profitable to market Pride that celebrates the love for the United States.”

The message was signed by the AGs of Arkansas, Idaho Kentucky, Mississippi Missouri and South Carolina, as well as Indiana AG Todd Rokita.


The report stated that Target “wilfully marketed and sold LGBTQIA+ promotion products to families and children as part a comprehensive campaign to promote gender identity and sexual orientation among children.”

The letter also mentioned pieces from the “PRIDE” collection of the low-cost retailer.

The report cited “LGBT-themed onesies and bibs; t-shirts with the label ‘Girls Gays Theys.’ ‘Pride Adult drag Queen Katya (which shows a male dressed as a female ‘drag.’) and girls’ bathing suits with a ‘tuck friendly construction’ and extra crotch cover for male genitalia.”

Target has not made it clear how they expect Target to address the alleged threat against child protection laws. For example, if the AGs want Target to remove its Pride collection and the rest of the Pride line from the shelves.

Target has reportedly pulled some of their LGBTQ-friendly children’s clothing off the shelves. However, it is not clear which items were removed.

The Post’s comment request to Target was not immediately answered by Target representatives.

The letter also pointed out a shirt with the words “Transphobe Collector” and a picture guillotine next to it, as well a shirt which said “Homophobe Headrest” along with a picture guillotine.

The AGs condemned Target as well for selling products designed by “self-declared “Satanist Inspired” brand Abprallen,” they claimed “glorified violent acts.”

The letter said that Target’s “PRIDE” campaign was not an example for excellence in retail, and added that the boycott caused by it also threatened Target’s economic interests.

According to the letter, the backlash caused by the controversy has led the Minneapolis retailer to lose over $12 billion in value.

Target’s shares dropped another 1.2% on Thursday afternoon to $130.92. In the last six months, Target’s shares have fallen by more than 18%.

The letter stated that “the evidence suggests that Target’s directors and officers could be negligent.”

Cornell previously defended Cornell’s controversial collection by calling it “the best thing for society.”

In May, on Fortune’s podcast “Leadership Next”, the CEO was asked about “woke capitalism” and the backlash that has affected the iconic beer brand Bud Light, as well as the entertainment giant Disney.

Cornell said, “I believe those are good business decisions and that it is the right thing to do for society and for our brand.”

Target’s boss, who employs over 450,000 people in 1,900 stores across the country, explained that his company’s goal is to serve a growing customer base.

The collection, he said, “helps us drive sales,” and create “greater engagement,” even though figures showed that Target’s worth dropped more than $15 billion in the last month.

The letter concluded with the claim that “certain unchanging precepts and principals must always endure as long as America wishes to remain free and prosper.”